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DOCUMENTARY
STYLED SETTLEMENT VIDEOS
Dramatic Stories Let Viewer "See and Feel" the
Struggle
An
elderly man, enjoying his golden years, stumbles over a concrete
block in the dimly it passageway of a restaurant breaking his
hip and leaving him wheelchair bound. An up and coming businessman
is left brain damaged after hitting a concrete barrier on a
highway in a rental car, and people hoping to shed a few pounds
on a diet drug now face life threatening heart and lung diseases.
All three cases settled utilizing a powerful negotiating tool
- a documentary styled settlement video.
A settlement video brings to life the pain and suffering, the
daily emotional and physical obstacles a plaintiff faces in
a way in which even the best written legal brief cannot do.
"Every
case is a human interest story and we capture the real impact
of the incident, not only on the lives of the plaintiffs but
their families as well, says Robyn Symon former news reporter
and PBS producer Robyn Symon who produces settlement videos
for several South Florida law firms including Greenspoon Marder
Hirschfeld and Rafkin and Krathen Freedland & Roberts. "We
live in a visual world, people like drama and they respond to
good story telling. More than reading the merit of a case on
a document, a video allows the viewer to enter the world of
the plaintiff and see and feel their struggle in a very human
way."
In the national case against the makers of the Phen-Fen Diet
drug Broward law firm of d Krathen, Freedland & Roberts
utilized a documentary styled settlement to turn a long list
of plaintiffs into real people and real families for opposing
counsel to weigh the cost in human terms as well as monetary
compensation.
"Robyn
produced a settlement video documenting the lives of our clients
that was second to none. It clearly lived up to her reputation
as a two time Emmy award winning producer," says Michael
Freedland, now an attorney with Freedland, Scalese & Glassman.
"Her ability to capture the story both in words and pictures
is truly a gift. Her product has certainly proven itself valuable."
A settlement video can be a smart investment to help make your
case.
During
a Pre-Production meeting, the producer works closely with the
plaintiff attorney, discussing the tone and focus of the story
as well as gathering materials such as video taped depositions,
still photos and evidence that will be used in the production.
Some videos may have medical experts weigh in on the case as
well as re-enactments of an accident; others may want to emphasize
a "day in the life" of a victim or a combination of
both. Once the focus is established, the next phase is Production.
The actual shoot which generally lasts between one and two days
may include interviews with the victim, family members, friends,
co-workers, medical and accident experts. Within a week, a script
is written and once approved; the video is edited along with
graphics and music. The video can be dubbed onto a VHS tape
but increasing attorneys are using DVD which can be easily viewed
on a laptop computer.
Settlement
videos can be a powerful tool and smart investment during settlement
negotiations. While the narrative portion may not be admissible
as evidence at trial, the raw footage can be introduced and
narrated by a witness. The cost of a documentary styled video
ranges between $6500 to $15,000 or more depending on the amount
of existing material, number of shooting days and graphics involved
in the case.
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